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One-third of online newspaper visitors return to the site several times per day.The credibility of the newspaper brand extends to the advertiser. Web users agree that online advertising is more believable from a trusted Web site. Retailers prefer newspaper sites.
- Retailers report that newspaper sites are efficient in assisting them in meeting marketing needs compared with other sites.
- Excluding e-mail, the most popular online activities and content categories are national and local news, sports, financial information and entertainment news/things to do.
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Recent studies have shown the power of online, when included in a mix with traditional media, to elaborate the brand message. Newspaper print and online products combined have the highest penetration and most desirable audience of any other local medium.
The Advantages of Advertising
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- Advertising Creates Store traffic.
- Attracts New Customers.
- Advertising encourages repeat business.
- Advertising encourages continuous business.
- Advertising is an Investment in success.
- Advertising keeps you in the competitive race.
- If a business is not generating business, its going out of business.
- Advertising keeps your business in the mind of shoppers.
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Frequency. The online newspaper Web site user spends almost twice as many hours online than the general user. |
